RubyPlay is a B2B iGaming company operating as a studio-based, layered content ecosystem.  Built around multiple market-focused studios and supported by shared technology, infrastructure, and distribution, RubyPlay enables operators to access flexible, relevant content while maintaining control over branding and market strategy.

RubyPlay is a licensed and regulated B2B game developer in many jurisdictions, and we’re constantly expanding our footprint into more regulated markets to ensure our clients can keep growing too.

We are dedicated to promoting responsible and safe gambling. This is the foundation of our status as a socially responsible company and a regulated B2B iGaming company. 

We’re all about creativity, disruption, and thinking outside the box. By constantly pushing creative boundaries and combining them with data-driven decisions, we have developed our secret formula.

Our desire to achieve is fuelled even more by competition, not only to build games that stand out, but also to give our operators a distinctive competitive edge in the vast sea of online casinos. 

Our fearless team of disruptors are empowered to experiment with new concepts, mechanics, features and more. This genuine desire to innovate has led to amazing creations, such as our game-changing Immortal Ways^® engine which has become an instant success.

With years of experience and data, we are consistently growing our portfolio of immersive and feature-packed slots. Every creation is precision-built and optimized to draw players in, retain them for longer, and drive up player values. 

It’s a numbers game, and by tracking and measuring every element and applying the learnings, we continuously gain deep insights into what really works for operators and players. Whether it's our internal processes, innovative math engines, game features, and more — the answers are all in the numbers.

When a brand wants to take center stage, our bespoke, tailored games are exactly what they use. From concept to design, development, testing, and launch, we work closely with the casinos to build a unique game that is exclusively theirs. 

Even though we live in a digital world, we still believe in building solid, real-world relationships based on trust, integrity, and personal service.

RubyPlay’s achievements have been recognized across the industry with several notable awards, including FTN Game of the Year for Mad Hit® Olympic First in 2024 and BFTH Favourite Casino Company at B.F.T.H. Arena Awards in 2023. These awards highlight our dedication to produce innovative and high-quality games that resonate with players and operators alike, consistently delivering immersive experiences that captivate and entertain.